The School Of Rook’s Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when visiting (the “Site”).

Personal information we may collect

We may automatically collect specific insights about your device, including details about your browser, time zone, IP address, and some of the cookies that may be installed on your device every time you visit the Site.

Furthermore, we may also collect details on the products or web pages you view, what search terms or websites introduced you to the Site, and insights on your interactions with the Site.

This automatically-collected data is referred to as “Device Information” by us. We may collect Device Information using the following technologies:

  • “Cookies” are data files placed on your device or computer. They often include an anonymous unique identifier. You can learn more about cookies, and how to disable them at
  • “Log files” track actions that occur on the Site. They collect information such as your IP address, Internet service provider, browser type, date/time stamps, and referring/exit pages.
  • “Web beacons,” “tags,” and “pixels” are electronic files that are used to record data on how you browse the Site.

In addition, when you purchase or try to make a purchase through the Site, we may gather some data from you such as your personal details, shipping address, payment information which includes credit card numbers or your bank information, phone number, and email required to process your order. We refer to this information as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we refer to Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we generally collect to fulfill any orders placed through the Site (including processing your payment information and providing you with invoices and/or order confirmations).

In addition, we use the Order Information to do the following:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • Support you with information or advertising relating to our products or services when in line with the preferences you have shared with us.

We may use the Device Information that we gather to guide us screen for potential risk and fraud (in particular, your IP address), and in general, to optimize our Site ( for instance, generate analytics on how our customers surf and interact with the Site, and to evaluate the success of marketing and advertising campaigns).

Sharing your personal information

We may share your Personal Information with third parties tothe guide us use your Personal Information, as described above.

We also use Google Analytics (GA) to help us know how our customers use the Site — you can read more about how Google uses your Personal Information here:

You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, search warrant, respond to a subpoena, or other lawful requests for information we receive, or otherwise protect our rights.

Behavioral advertising

As detailed above, we use your Personal Information to support you with marketing communications or targeted ads we believe may be of interest to you.

You can visit the NAI, i.e., Network Advertising Initiative’s educational page for more information about how targeted advertising works.

In addition, you can opt-out of some of these services by visiting the DAA’s (Digital Advertising Alliance’s) opt-out portal at:

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you want to exercise this right, please contact us using the information at the end of this policy page.

Additionally, if you are a European resident, we would like to advise that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside Europe, including to India, Canada, and the United States.

Data Retention

When you place an order through the Site, we may preserve your Order Information for our records unless and until you ask us to delete this information.


The Site is not intended for individuals under the age of 18.

Changes to the policy

We may update this privacy policy from time to time to reflect, for example, changes to our practices or other operational, legal or regulatory reasons.

Contact information

If you have any questions, please reach out to us here.